Edward Bernays, a nephew of Sigmund Freud, was a leading figure in the rise of the "Social Sciences" during the early 20th century. His special interests were public relations, advertising, mass media, and the control of public opinion. Although written as a "warning" against the scientific manipulation of news and public opinion, this book presents 'propaganda' as a public service, and served as a "how to" manual for engineering 'consent' from an unsuspecting population by a cadre of elite experts, media moguls, ad-men, and professional politicians. Show All     Download:     PDF       EPUB

Dedication

To My Wife
Doris E. Fleischman

Some of the Ideas and some of the material in this book have been used in articles written for The Bookman, The Delineator, Advertising and Selling, The Independent, The American Journal of Sociology, and other journals, to whom the author makes grateful acknowledgment.